PennyLane is a Dubai firm of senior advisors across HR, business sales, B2B events and marketing. We have worked this market long enough to know who to call, what regulators expect and what things should actually cost. You work with the people doing the work, not a pitch team that disappears after signing.
The expertise of an established firm, without the layers, the overhead or the bill that goes with them.
The advisor you meet is the advisor who does the work. No junior team learning on your project.
Mainland, free zones, DIFC, ADGM, Emiratisation, and how deals really get done in the Gulf.
We scope the work, agree the price up front and keep out the overhead, retainers and brand premium.
If you do not need us, or need something smaller than you expected, we will say so.
One Dubai-based firm helping businesses hire and organise their people, buy and sell companies, meet the right partners and reach the right customers.
People systems built for UAE rules and UAE budgets.
We help you buy and sell an operating business, or find investment, with advisor-reviewed listings across the UAE and MENA.
Meetings, delegations and events that put the right decision-makers in the same room.
Digital marketing and promotion that gets a business found, considered and chosen.
businesses advised
nationalities on the team
years of combined UAE HR expertise
client satisfaction rate
We measure ourselves by what changes in your business.
We tell you what you need to hear, not what is easy to hear.
UAE, KSA and UK expertise behind every engagement.
Fast, accurate work, without the paperwork.
Thirty minutes, free, no pitch. Tell us what you are working on and we will say honestly whether we can help.